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Press release: Model Soft Ice
Soft Ice – sweets for today’s softer man

NEWS

PRESS

Jens Juul Eilersen has got hold of a huge soft-ice machine. Gallons of super-soft foam and down have been poured into an intense and spacious sofa form. The result is a thick and masculine sofa, which has been named Soft Ice.

 

Everyone knows the feeling of delicious, soft ice cream, which clings to the lips, caresses the taste buds and slides gently down the throat. Soft Ice willingly follows your body in the same way.

 

Did you cuddle your pillow this morning?

"My idea was to create a sofa that you could cuddle in the same way as a down-filled pillow. When you cuddle it, it's soft and takes the form of your hands, arm and head. You immediately let it go and give it a few slaps, it rises and takes its original form again. Soft Ice functions in precisely the same way," says Jens Juul Eilersen, who stresses that the varying and sensitive anatomy the sofa thus obtains, is absolutely intentional. "Some sofas have a strict idiom, and exist like a sharp-edged sculpture in the room. Soft Ice is looser and more relaxed. When you sink down into it, it takes the form of your body and therefore has a constantly new, individual appearance, which is a mirror of your way of using the sofa."

 

Soft Ice doesn't melt - in fact, it's very durable

N. Eilersen A/S is known for producing furniture with a high quality of materials, comfort and durability. "The balance between a durable idiom and softness is very, very important for a sofa such as Soft Ice. It may be so soft that it appears to be a little muddled but, on the other hand, one mustn't squash it flat. By beating the surfaces, the sofa swells up again and recovers its original masculine body, which has a lifetime of many years. I am actually very proud that I have created a sofa that has precisely met the desired visual effect, and I believe Soft Ice will appeal to today's softer man." The sofa is 94 cm deep and is produced in elements of 120 and 140 cm respectively, plus a corner unit of 100 x 100 cm. The whole lot stands solidly on 6 cm high wooden legs. Why aren't there hundreds-and-thousands, sauces and other goodies on Soft Ice? "Because the sofa's loose and slightly careless appearance requires purity and aesthetics - and I don't want them to come off on my clothes," grins Jens Juul Eilersen.

 

Enjoy an Eilersen

Your home should be a place where you feel good. It is a place where you can surround yourself with things that you have chosen - because you need them, and because they speak to you. The forms, colours and styles of the furniture speak to your senses. It is therefore not important how a sofa fulfils its task. Your sofa should be both good to sit on and live up to your life values and taste for the aesthetic. We know all the feeling of being in a location we can rely on. We therefore say: Enjoy an Eilersen.

 

Background information - N. Eilersen A/S

The company was founded in 1895 and has given life - and its name - to many classics. The founder Niels Eilersen was the first person in Denmark to use steam to form wood, and innovation and tradition still characterise the business. Since the 1930s, N. Eilersen A/S has produced furniture with a  focus on high quality of materials, comfort and durability. This strategy has made Eilersen into a recognised brand both nationally and internationally, and numerous sofa models are regarded as state of the art. N. Eilersen A/S is a family business, today run by the fourth generation of Eilersens. Furniture carrying the Eilersen name is a guarantee of excellent quality, unique comfort and exceptional durability.

 

Jens Juul Eilersen

Since the mid 1960s Jens Juul Eilersen has been the design developer at N. Eilersen A/S. He does not have theoretical training - rather, a comprehensive interest combined with a fantastic talent. All his sofas are created in accordance with the Golden Mean, where the classical geometrical proportions are a guarantee of balance and harmony in both functionality and appearance. Jens Juul Eilersen has, for example, designed Eilersen's best-selling "Monza" - a sofa which has truly been hailed as a classic after 25 years on the market. Jens Juul Eilersen has always had a eye for the innovative and has patented many of his groundbreaking designs. This innovation is still evident today, with his designs being an expression of the moment.

 

Further information

Nils Juul Eilersen, N. Eilersen A/S, Fabriksvej 2, DK-5485 Skamby, Denmark
M.: +45 24675712, T.: +45 64851008, F.: +45 64851057, nje@eilersen.eu
www.eilersen.eu



SOFT ICE – SWEETS FOR TODAY’S SOFTER MAN




Model: Softice - Design: Jens Juul Eilersen