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Press release: Model Flap
Flap is funky and fresh - but at the same time classical

NEWS

PRESS

"A Scandinavian sofa that has been dressed casually by a haute couture designer" says Jens Juul Eilersen about his new sofa, which combines the classic look with a relaxed Bohemian style and in this way serves as the perfect sofa for both.


Life can often be a matter of either-or. Also when choosing a sofa. Should you choose the classic Scandinavian look? Or should it be a fresh cushy ride with a Mediterranean temperament? Flap makes the choice easy: you can now get both! Flap has a foot in each camp making it the obvious uncompromising compromise. For you who will not settle, and for couples who want to meet both in the middle and on the sofa.

 

More flap'ed than normal

"In reality, Flap is classic box furniture with a slender back, thin arms and lots of cushions. The kind that has been seen before. But - what is well-known also delivers. Flap is much deeper than the box-sofas we have seen earlier in the Eilersen catalogue, and then it has the 1 centimetre wide flaps everywhere. Not just on the cushions, but also on the frame. It gives Flap a consummate audacity and a touch of Bohemian  luxury" emphasizes Jens Juul Eilersen. "My idea was to design a Scandinavian sofa, which was a little more carefree; and that provided the inspiration for the flaps."

 

It began as blue jeans with large flares

"Tight, straight lines are good to give sofas a clean and classic look. But it can also become so simple that it becomes expressionless. There must be little surprises. Details that get the sofa to step into character. Withdraw from mediocrity. Enter into consciousness. Therefore I tried to work with flaps on the frame and cushions. In the beginning it was almost ruffles, and it looked most of all like a pair of funky jeans with too much flare. It was too sloppy! The point is to find the balance, casualness and elegance meet in a style that one might well call Bohemian luxury. Flap is definitely directed toward people who love luxury and will not settle for less than the ultimate - even though they may live in a small house."

Flap is naturally a modular sofa like most other models in the large Eilersen assortment. You can buy corner elements, middle elements and chaise longue modules - and add pillows ad libitum. The large solid body is 1 meter deep, and both back and armrests are just 3.2 cm. It provides plenty of room for a plethora of pillows, which along with the seat of down allows you to sink into a world of both comfort - and audacity.

 

 

 

 

Background information

N. Eilersen A/S

Founded in 1895, the company has given name and life to many classics. Founder Niels Eilersen was the first in Denmark to use steam to shape wood, and innovation and tradition are still hallmarks of the company. Since the 1930s, N. Eilersen A/S has produced furniture with a focus on top quality materials, comfort and durability. This strategy has made Eilersen a well-known and recognized brand both nationally and internationally, and several of their sofa models carry the designation "state of the art". N. Eilersen A/S is a family business, currently operated by the fourth generation. That a piece of furniture carries the Eilersen name is a guarantee of excellent quality, unique comfort and exceptional durability.

 

Jens Juul Eilersen

Has since the mid-60s been responsible for design development at N. Eilersen A/S. Jens Juul Eilersen has no theoretical training - but rather a great interest and a fantastic talent. All his sofas are created according to the Golden Ratio, where the classical geometric conditions are guaranteed for balance and harmony in both functionality and expression. Jens Juul Eilersen has for example designed Eilersen's big seller "Monza" - a sofa with 25 years on the market that can legitimately call itself a classic. Jens Juul Eilersen has always had a nose for the innovative and has managed to patent several of his innovative designs. Innovation is also expressed now, where his designs are an expression of the times.

 

 

Further information

Nils Juul Eilersen, N. Eilersen A/S, Fabriksvej 2, DK-5485 Skamby, Denmark
M.: +45 24675712, T.: +45 64851008,

F.: +45 64851057, nje@eilersen.eu

www.eilersen.eu



Flap is funky and fresh - but at the same time classical




Model Flap - Design by Jens Juul Eilersen