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Press release: Model Mission
Eilersen in Danish-Japanese partnership

NEWS

PRESS

Eilersen is launching its Danish-Japanese sofa, Mission, at the Stockholm Furniture & Light Fair and subsequently through selected dealers throughout Scandinavia, Europe, Japan and the United States.


Eilersen has been on a new mission to Japan. The trip resulted in a collaborative sofa, which is both Danish and international, while remaining rooted in the famous Japanese simplicity. Its name is Mission, and the couch is a slightly lighter version of Eilersen's well-known sofas. The Mission is designed to underpin and cultivate the Japanese tradition of simplicity and harmony, in which the lines do not interfere with the design but rather enhance its function. With its stringent body, slender legs and eye for detail, the Mission positively floats and promotes itself as the perfect sofa for a simple interior design.

 

Reinterpretation of a London sofa

The Mission is a modern interpretation of the classic London sofa, with upholstered sides of the same height as the back. The sofa's slim body makes it easy to place - especially in urban homes where space is limited.

Loose back and seat cushions ensure optimum comfort, whether a person is sitting, lying or conversing on the sofa. The Mission's styling affords a host of upholstery options; e.g. smooth or coarsely woven textiles in either classic or modern colors allows a personal touch.

 

Japanese inspiration meets Danish ideas and know-how

Mr. Yuzuru Nishiyama is a well-known person on the Japanese furniture design scene, and contributed the details, lines and styling, while Mr. Jens Juul Eilersen and the company Eilersen used their design and expertise in furniture production to make the vision a reality. Together they have created a fruitful partnership, gained invaluable insight into each other's traditions and, not least, created a common signature.

Since the 1800s, Danish and Japanese design have embraced, and been inspired by, each other's traditions and heritage. Figurative elements from Japanese nature have been reinterpreted and painted onto Danish porcelain, but Denmark's approach to functionality and clean lines also comes from Japan. And now the time has come to launch Mission as company Eilersen offering for a project in 2016.

 

Design : Mr. Yuzuru Nishiyama and Mr. Jens Juul Eilersen

 

 

 

For more information: eilersen.eu, facebook.com/eilersen, instagram.com/eilersen

 

For more information, loans and picture material for editorial use, please contact: Jakob Hundborg, Réplique, +45 40545496, jh@replique.dk

Background information

 

N. Eilersen A/S

 

Founded in 1895, the company has given name and life to many classics. Founder Niels Eilersen was the first in Denmark to use steam to shape wood, and innovation and tradition are still hallmarks of the company. Since the 1930s, N. Eilersen A/S has produced furniture with a focus on top quality materials, comfort and durability. This strategy has made Eilersen a well-known and recognized brand both nationally and internationally, and several of their sofa models carry the designation "state of the art". N. Eilersen A/S is a family business, currently operated by the fourth generation.

The fact that a piece of furniture bears the Eilersen name is a guarantee of excellent quality, comfort and unique durability.








Model Mission - Design by Mr. Yuzuru Nishiyama and Mr. Jens Juul Eilersen